Rethinking Finance Through Design

The Ask
AWS was hosting a flagship experience for India’s financial sector leaders; an event tailored for CXOs, innovators, and decision-makers from top institutions. Our brief was to craft an identity that felt premium and purposeful, while also creating engagement through design-led storytelling. From digital campaigns to physical environments, every touchpoint had to reflect clarity, intention, and polish.

The Approach
We started with a winning pitch rooted in one idea: translate AWS’s theme into a cohesive, multi-sensory journey. The concept was brought to life across a wide range of mediums: billboard ads, bus shelter motion spots, stage LED screens, the AWS booth, partner zones, and pre-event communication campaigns.

Our focus was on precision. From hero visuals to motion pieces, every detail aligned with the sophistication expected by a CXO-level audience. We also layered in playful utility: custom cushions, coasters, and stickers that turned meeting rooms into branded, engaging moments.

To deepen involvement, we gamified the event layout, encouraging attendees to interact with different zones and complete a curated user journey. This subtle interactivity helped balance formality with discovery, driving interaction without overwhelming the experience.

Final Note
The client appreciated the attention to detail, the premium visual tone, and the creativity in unexpected places. Our work didn’t just speak to decision-makers, it invited them in.