Orchestrating the Moving Parts

The Ask
Dewalt approached me to help shape a branded video that would stay true to its rugged, reliable identity; while featuring a wide range of SKUs. My responsibility was not just visual storytelling, but also managing the flow of communication between internal stakeholders and the production agency.

In addition to the hero film, I was also tasked with identifying ways to repurpose the production opportunity to generate supplementary content for future use; from short-form edits to static brand visuals.

The Approach
My role focused on bringing structure to a complex, multi-stakeholder process. I worked closely with the Dewalt brand team to extract insights, product priorities, and messaging goals. From there, I developed storyboards and shot suggestions that could translate both emotion and function, while still meeting tight timelines.

This clarity helped bridge the gap between the brand and production partners, streamlining pre-production and reducing back-and-forth during post. With a single shoot, we ensured that multiple content types could be generated, extending the campaign’s shelf life across channels.