Building the City of Intelligence

The Ask
The 8th edition of AWS’s AI Conclave was poised to be their most ambitious yet; a landmark event for developers across India, held in the heart of Bangalore. With over 3,500 attendees, the brief wasn’t just about logistics or scale; it was about creating an immersive experience that lived up to the innovation AWS represents in the AI space.

The event needed to reflect AWS’s leadership in artificial intelligence while elevating the attendee journey from registration to keynote to breakout zones; all under a cohesive creative system.

The Challenge
The stakes were high: this edition had to outshine its predecessors. The ask was to raise the creative bar, making the design smarter, more immersive, and more future-ready; while still remaining functionally clear for attendees.

The Approach
We reimagined the venue as an AI City, with each key zone treated like a district within a smart urban landscape. The visual system unified three primary zones: Startup Central, Industry Zone, and the Builders Zone; each with its own sub-theme, material language, and user journey.

To tie these spaces together, LED portals served as metaphorical gateways, visually narrating the transition between themes. Each tunnel pulsed with motion content unique to its respective zone, showcasing the key AI capabilities being demonstrated inside.

The base palette leaned into AWS’s deep purple gradient, balanced with greys and whites for modular elegance. By treating the space as a living AI environment, the design system created clarity, depth, and wow-moments throughout the venue.